La Razón grows video-ad revenue 2.1× in 45 days with Truvid

Truvid Team

From mid-June to end-July 2025, La Razón lifted average daily revenue by +113% and more than 2.5× its Media CPM - without compromising user experience.

About La Razón

La Razón is one of Spain’s largest news brands, reaching a national audience at scale with around 50M monthly visits.

The challenge

The publisher’s editorial leadership insisted on a strict UX bar:

No sticky player
No autoplay sound

The goal was clear: minimize intrusiveness, maximize revenue.

The solution

We started on La Razón’s terms, then iterated to best practices step-by-step. On mobile, we deployed Truvid’s Vertical Player with a tailored mix of the publisher’s own YouTube clips and premium content from the Truvid library. We agreed on a controlled test plan:

Phase 1: non-sticky on all traffic
Phase 2: floater/sticky tested only outside Spain (from June 16)

A/B tests on parameters (sound, placements, caps) with per-country controls

Results

Using La Razón’s daily revenue log, we compared baseline (May 1–June 15, 2025) vs. post-optimization (June 24–July 31, 2025):

*(Source: “La Razon report.xlsx,” daily revenue & CPM data; change initiated 16 June.)*

That translates to roughly €10.8K additional monthly run-rate and €131.7K additional annual run-rate at July pacing.

Additional context from the team’s implementation notes:

Once sticky/floater was introduced, revenue acceleration followed, consistent with best-practice placements; earlier guidance also documented an eCPM of +153% around June changeover.

Secondary wins

UX-first trust: phased rollout minimized risk
Content relevance: vertical + mixed catalog drove deeper sessions
Best-practice validation: sticky/floater adoption accelerated growth

What La Razón says

“Truvid earned our trust by proving lift step-by-step. We kept our UX standards, then expanded to sticky where it made sense. The revenue and CPM gains were immediate and sustainable.”
— Ad-Ops Lead, La Razón