The Competition Isn’t Other Publishers – It’s Social Platforms: Are You Still Playing By The Old Rules?

In today's digital landscape, audience behavior has undeniably shifted, and the game has changed.

Consumers are now accustomed to fast, immersive, swipeable experiences delivered by platforms like TikTok, Instagram Reels, and YouTube Shorts. These platforms have trained users to consume short-form vertical video in bite-sized sessions. The reality is, over 90% of content is now consumed vertically, with over 75% of global video watched on mobile devices in this format. Daily time spent in vertical video formats has increased by 167% since 2020, and Google even prioritizes mobile-friendly vertical video in search results, improving SEO and discoverability.

This profound shift means that ad budgets are following eyeballs, with brands moving their spend to where attention lives: native video platforms. Unfortunately, many digital publishers are still using outdated horizontal video formats on their mobile sites, effectively "serving yesterday's experience in today's world". This results in lower engagement and shrinking revenue. Publishers have invested heavily in producing premium vertical content for social platforms to find new audiences and drive traffic, but this often leads to low revenue shares and content that can't be monetized elsewhere. There hasn't been a standard process or reputable tech solution for monetized vertical video players across the wider web.

Introducing Truvid’s Vertical Player: The Vertical Video Solution for Publishers

Truvid’s Vertical Player is designed to bridge this gap, giving publishers the immersive user experience of social platforms while maintaining control of their own content and monetization. It's a plug-and-play vertical video player built for the modern mobile-first consumer.

Here’s why Truvid’s Vertical Player is the game-changer you need:

• Optimized for Short-Form, Swipe-Up UX, and Mobile-First Behavior: Our player is specifically designed to fit how users naturally interact with their mobile devices.
• Mimics Social Media Platforms UX: Users will find a familiar experience with autoplay, sound toggle, and swipe-up functionality for the next video.
• Fast-Paced Experience: Say goodbye to frustrating delays and loaders between content and ads. Truvid offers a seamless, premium content experience.
• Dynamic Ad Capabilities: Supports various ad formats including pre-roll and mid-roll, and is ready for programmatic advertising.
• Flexible Placement Options: Integrate sticky or in-article player options to best suit your site’s layout.

Compete Directly and Win

With Truvid’s Vertical Player, you can own your content and keep users on-site, preventing them from leaving for social media platforms. This allows you to monetize in a format users already love.

The impact of integrating vertical video is clear:

• Vertical video completion rates are significantly higher at 90%+ compared to 14% for traditional players on mobile.
• Publishers utilizing vertical formats report a 27% reduction in bounce rates.
• The average session duration increases by 4.7 minutes with swipeable vertical experiences
• Content discovery sees a 218% increase with vertical recommendation flows.

It's time to stop giving your valuable traffic to TikTok, Shorts, and Reels, and instead, compete directly with them on your own properties.

Elevate your content game with Truvid.