From Views to Value: Why We’re Reintroducing Truvid

Today marks a milestone for Truvid. We are thrilled to unveil our refreshed brand identity, complete with a modernized design, a sharper narrative, and a clearer position in the market. This isn't just a cosmetic change; it’s a reflection of our evolution and a renewed promise to our partners: it’s time to move beyond impressions and unlock the true business of attention.

For too long, the digital publishing landscape has been trapped by a myththat publishers must choose between monetization and user experience. This false choice creates tension, forcing publishers to compromise on content quality or user trust to generate revenue. We believe true success comes from alignment, where premium content and strategic placement work together to enhance, not detract from, the user experience.

This rebrand clarifies our commitment to solving that core problem. It’s not a pivot; it's about clarity, trust, and consistency. We’re moving from being a passive tech enabler to an active market leader with a clear point of view.

The Future is Attention-Driven

The digital video landscape is evolving at a breakneck pace. Digital video ad spend continues its double-digit growth, while attention becomes increasingly fragmented across platforms. In this new reality, old metrics like impressions and views are no longer enough. The true currency is attention—the moments when audiences choose to stay, engage, and act.

Yet, most video platforms remain stuck in the past, built on intrusive ad units or bloated tech stacks that create complexity for publishers. Publishers don’t need more complexity; they need simpler, faster tools to monetize effectively while maintaining a great user experience. That's where the new Truvid comes in.

Our rebrand and new platform are built on this belief: making attention measurable, actionable, and monetizable.

Three Pillars of Our Promise: Connection, Quality, and Flexibility

Our new brand direction is built on three core pillars that define who we are and the value we deliver:

1. Connection: At our heart, we are a marketplace that fosters relationships between content creators and publishers. We serve as a hub where publishers can easily source high-quality video content tailored to their audience. Our mission is to connect publishers with video content that truly clicks—with audiences, with engagement, and with their bottom line.
2. Quality: We are committed to premium video content and a superior end-user experience. In a world flooded with content, we focus on thoughtful curation over sheer volume. This focus on quality over quantity ensures that publishers get impactful, ready-to-use content that captures and holds audience attention.
3. Flexibility: We recognize that one-size-fits-all solutions don’t work. Our adaptability and willingness to tailor solutions to meet the unique needs of our partners is a key differentiator. We frame this flexibility as an enabler for growth, offering customized monetization and distribution to maximize reach and revenue

More Than a Platform: A Partner in Growth

We’ve matured from a technology provider into a global partner offering a full suite of tools designed for the modern publisher. Our platform now includes:

• The Truvid Console: An advanced video CMS with AI-powered content matching, a full monetization suite, and real-time analytics that puts control back in the hands of publishers.
• Horizontal & Vertical Video Player: A sleek, customizable, and vertical-ready player designed to boost engagement and time-on-view.
• The Truvid Library: Thousands of videos from top-tier content owners, providing premium, brand-suitable inventory that advertisers trust.
• Monetization Engine: A plug-and-play adtech stack with seamless integrations, built on a foundation of transparency and compliance with industry standards like IAB and GARM.

We’re also strengthening our global presence with a focus on local expertise, especially in high-growth markets like Brazil. Our rebrand signals our deep commitment to these regions, positioning Truvid as a trusted partner for publishers and advertisers alike.

The Road Ahead: Attention That Pays

The future of video monetization isn’t about shouting louder; it’s about speaking to the right audience at the right time. It’s about making every second count.

Our new brand is a promise. A promise to help publishers turn attention into measurable outcomes. A promise to provide advertisers with clean, brand-suitable inventory at scale. And a promise to our partners that we will continue to innovate as we write a new playbook for video monetization - one where there are "no more compromises".

Welcome to the new Truvid. It’s time for video monetization, finally done right.

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